Fronde Anywhere & Kiwibank included in Javelin Strategy's new report
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Fronde Anywhere & Kiwibank included in Javelin Strategy's new report on Interactive Financial Messaging™
30 October 2007
Javelin Strategy's latest report titled "Interactive Financial Messaging: Driving Mobile Channel Adopting through SMS Alerts” features Fronde Anywhere and Kiwibank's text banking and alerting services as an example of a leading case study.
Kiwibank is featured as one of two leading case studies along side JPMorgan Chase Bank, discussing how to target various segments with SMS services for higher mobile penetration.
The report shows how financial institutions can improve customer convenience and loyalty by using new interactive technologies to give consumers more control over their accounts.
It also documents how institutions can reduce fraud by allowing customers to limit account activity due to each individual account holder’s inherent knowledge of their personal use of the account.