12 July: Stamford, CT

Fronde Anywhere has been included in a Garter Hype Cycle – Hype Cycle for Banking/Investment Services Front-Office Technologies, 2007.

The objective of the front office is to provide customers with a consistent and satisfying experience irrespective of channel. This Hype Cycle will assist banks and investment services firms in assessing new technologies that can improve processes to achieve that objective.

A few key comments from the Hype Cycle include: 

• Discussion around WAP and Java apps for mobile banking, and how Java apps are seen as more advanced and user friendly
• Launching mobile banking as part of a multi-channel integration strategy
• Avoiding multiple application versions for devices, in favor of a more standardized and secure version for most mobile devices on the market.
• The key to successful mobile banking is identifying and targeting the customer’s requirements – customer segmentation for banking services
• The Hype Cycle mentions that New Zealand banks have successfully deployed mobile consumer banking.
  

For more information about this report, and on how to purchase this report (for non subscribers), click here.