Case Study

Fronde Anywhere - Metro Alert

Tranz Metro doesn't beat around the bush when it comes to customer service. Commuters can now be informed of any schedule changes with its Metro Alerts subscription-based text alert service.

With this free real-time service, commuters can plan their travel from home or work instead of waiting on a platform for the train to come.

Metro Alert is a mobile messaging solution that was delivered by the Fronde Anywhere team, the service is fully integrated with Tranz Metro's timetable.

Tranz Metro staff can easily utilise this web administration interface from predefined message templates. The flexibility of the system enables a 24/7 broadcast of schedule changes and notifications when services have returned to normal.

The service is a messaging 'Push' service where information is pushed out to subscribers. The information is determined by the subscriber's criteria and whether they want information on all the lines' services or peak-hour services only.

The uptake of the service has been phenomenal. Over 35% of Tranz Metro’s daily rail commuters have subscribed.