Mobile Payments and Commerce 2008

11 - 14 March 2008, Amsterdam

Caroline Dewe, EVP Product Strategy & Marketing will be speaking at Mobile Payments and Commerce 2008 in Amsterdam on the importance of customer and market segmentation when delivering mobile commerce and payment solutions. Caroline's topic is outlined below:

One Size Does Not Always Fit All - Catering For Differences in Customer Segments, Geographic Markets and Industries

• Leveraging the customer intimacy of the mobile device for the individual
• Solutions in context - user centric design of mobile commerce solutions
• People are different - tailoring a user experience of the solution for different customer segments whilst standardising the underlying platform
• Defining addressable markets to build effective business case

Caroline will be joined by Craig Eades, Fronde Anywhere product portfolio manager in the delivery of the pre-conference workshop on 11 March 2008 on approaches for taking concepts from "the back of a paper napkin" to every day use in the hands of the consumer. The workshop will be an interactive session that includes case studies and "war stories".

Mobile Payments and Commerce 2008 brings together network operators, banks and retailers who are coming together to monetise the consumer's dream of convenient payment methods through mobile. Now the time is right to learn from best practice case studies around the globe and integrate a sensible m-payments investment strategy into business development. Information on Mobile Payments and Commerce 2008 can be found here.