New Zealand's TAB customers can now access their account balance on the run. Registering through a text message and then nominating their TAB account, within seconds customers have all of the information they need to place a bet.
Generating over $1.2 billion in revenues annually, the TAB is the brand for racing and sports betting for the New Zealand Racing Board (NZRB).
Saving time is essential when placing a bet. The service is optimised for mobile payment services, the TAB not only offers up to date balances, it also offers track conditions, scratchings or odds.
Customers can also place an EasyBet: an automatic $3 bet on the next race, without going down to the local betting agency. The amount is directly debited from their account.
Sports enthusiasts have not been forgotten. Using their mobile, sports bettors can access information on fixed odds for any sport. The TAB hit betting headlines in 2002, being the world's first text betting service and New Zealand's first mobile commerce service.