14 November 2007: 

Kiwibank included in TowerGroup m-banking report written by Bob Egan.

TowerGroup's latest report titled "US Mobile Banking Forecast: 2007-2012" references Kiwibank as a case study of a financial institution launching mobile banking applications .

"With mobile device penetration in the U.S. at an all time high and market dynamics shifting, mobile banking is finally poised to thrive," said Bob Egan, Chief Analyst at TowerGroup and author of the research. "Consumers view their phones as trusted devices, even more so than their desktop PC. This perception will help fuel the adoption of mobile banking among non-online banking users."

Many US financial institutions are launching mobile banking applications or gearing up to do so. In this Research Note, TowerGroup combines research on the market for mobile banking with its earlier research on the online banking channel and mobile technology to forecast US consumer mobile banking usage from 2007 to 2012. Besides looking at the similarities and differences between the start of mobile banking and the evolution that has occurred in online banking, the report discusses today's mobile environment and the likely impact of mobile banking on other delivery channels.